Podcast sustainability 3
Posted on March 25, 2006
Filed Under Business, Podcasting |
Previous posts:
Podcast sustainability
Podcast sustainability 2
From the latter, I wrote:
Executive summary
Marketing in new-economy media (text, audio, or video) requires value-added advertisements, regardless if the product or service provides any (true) value. Put a short-lived promo code in the ad to entice attention by providing some sort of discount (read: value to the consumer). It has worked for grocery stores for years… it’s the Internet version of coupon clipping.
I’m not sure if it was as a result of someone reading my post or my subconscious is clairvoyant, but a week later PodShow podcasts are now providing promo codes for its new sponsor GoDaddy. The DSC debuted them on episode 358 on Wednesday, and Julien of inoveryourhead.net has them too. Check out Julien’s promo codes. (J, doing my part to make you the #1 Julien on Google)
Anyways, it is encouraging to see the marketing methods evolving for new-media - I cannot wait until the day (some time soon) that I can drop the “new” part - instead of pushing the same unvalued content that I just tune out (i.e. Earthlink ads :)
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2 Responses to “Podcast sustainability 3”
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Glad you agree. Podshow seems to be developing more along these lines. I heard something on the DSC recently about being able to manipulate WHERE you hear the ads - beginning or end, middle, as you wish it to be. Weird eh?
It is good that the PDN can place the adds were it desires, but I don’t see the utility of the listeners choosing. Either they puts all the ads at the end so they don’t need to FFW through them, just hit next track. Or, put them all at the beginning, pick off the promo codes, and not actually listen to the art in the podcast.