Virtualization’s coming of age

Posted on April 5, 2006
Filed Under Technology, Apple, Software Eng, Computing |

Mac Rumors: Apple Releases Boot Camp Beta (Windows XP on Mac)

It is about time! I never understood why Apple, Microsoft, Sun, or IBM never got on this long ago. The first time I ran Linux through VMware on a MS Windows box (wow that was 7 years ago… crazy) I had the thought… “Why try to suppress competing operating systems when you can run them. If some other OS is running on yours it still means a sale and market share for you.”

I understand the disincentive for Microsoft to do it since its install base was such a large proportion. But for IBM’s Linux strategy or Apple’s Macs it was a sure thing to increasing market share because it tears down the barrier to switching and make IT the base OS.

People love to start companies that sell some product to end user… they get all the glory - I don’t like attention, it paints an unrealistic picture - But wouldn’t it be better to start a company that sells a component used in some product by all the competing companies? Your component can enjoy full market share while those competitors battle out moving their market share points back and forth a few points.

Getting back on topic… Apple has missed positioning itself to be the component that everyone uses. It would allow your computing experience to be with a wonderfully designed interface, that is stable and secure, and let you do things that are dependent on other OSes when necessary. Boot Camp is cool that it will let you dual boot with XP, but I don’t want to reboot. With today’s computing power, I should not have to reboot in order to run another OS.

Update 2006-04-06: Parallels answers the call. Hello Steve…. buy this company.

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