It’s not the product stupid
Posted on February 17, 2008
Filed Under Business |
“The equity of the brand is based on the experience they create, and we want to unleash that creativity and that passion. They have it. We just have to give them the tools and the resources for it to come out.”
People pay $5+ for Starbucks coffee because it is about the experience. Walking into the cafe and getting hit by the pleasurable smell of freshly ground coffee. Barista’s that remember your drink and an call it out in a language unique to Starbucks. What is the experience of your brand? If it is not unique, engaging, and addictive what keeps your customers coming back?
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