French Press me

Posted on February 22, 2008
Filed Under General |

TheStar.com | Business | Chain hopes premium cup will perk up sagging sales

Starbucks is testing a 360-millilitre cup of “fresh-pressed” coffee at $2.50 (U.S.) each. The price is $2.25 in a Boston trial. Starbucks charges $1.55 for a regular brew in those stores.

Much like a French kiss, a French pressed cup of coffee is the best kind. Howard Schultz had a vision for his chain of coffee houses that was based on the experience. The company strayed from that mission and now he is back and making things right again.

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